IQOS launches IQOS ILUMA WE, its most colorful limited edition for this summer

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July 14, 2023

IQOS has launched IQOS ILUMA WE, a vibrant limited-edition series designed to celebrate summer and the sense of unity and diversity among its nearly 26 million adult users worldwide.

Distinguished by a striking turquoise base and an original multicolored spiral design symbolizing individual perspectives converging on shared values, the collection includes three models: the premium IQOS ILUMA PRIME WE with a multicolored leather wrap and hammered-finish ring; the iconic IQOS ILUMA WE featuring a multicolored door and polished ring; and the practical IQOS ILUMA ONE WE, dominated by turquoise and offering up to twenty consecutive uses.

As stated by Alejandro Flores, Marketing Director of IQOS for Spain, this edition caters to adult smokers seeking better alternatives and reflects the brand's commitment to its growing community.

The new IQOS ILUMA WE collection was unveiled at the Starlite Occident festival in Marbella and is now available in IQOS Boutiques across Spain (Madrid, Barcelona, Valencia, Las Palmas, and Badajoz), on IQOS.com, and at selected tobacconists nationwide.

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